THE HIDDEN MESSAGES OF GRAPHIC DESIGN IN MODERN VISUAL COMMUNICATION: How design conveys a paralinguistic messages which create appropriate attitudes ... of the verbal message before it is even read

This book provides an original interpretation of graphic design in modern visual communications. It deals with some essential questions that have been raised for many years in a continuous outgoing debate.The book reviews alphabets historical origins, their dual life and transformation. In addition, the book provides an intriguing discussion on genesis of sign processes and typographic styles, rhetorical compositional approaches and their communication effects including the information values of the graphical objects, role of the third dimension within two-dimensional surface, and expression of motion in a static printed product. Appropriately selected graphical illustrations support presented ideas. The book is aimed primarily at undergraduate and postgraduate students, researchers in academia and industry as well as professionals and practitioners who have special interest in graphics design. It is written in a flexible style that harmonizes the features of a specialized research monograph and a general-purpose textbook. This makes the book also suitable for reading by wide audience with general interest in visual communications. Read more